What Market Research industry MRS Impact 2017 taught us

by | Mar 20, 2017 | Stories

We’ve just landed back to our home country after an amazing 2 days at the MRS Impact conference for the market research industry.
Impact is the annual conference organized by the Market Research Society (MRS) in London. It gathers all key figures in the industry to discuss this fascinating world which is the Market Research Industry.

2017 was our first year joining the conference as research companies exhibitors. MRS was an amazing experience for us to learn more about what is going around in MR. The conferenced opened on day 1 with the inspiring speech of Jane Frost, Chief Executive Officer at MRS, a woman who inspires other women to make an impact. In fact, this was one of the main themes of the conference: for the first time this year, 50% of the speakers were women.

From Nicola Mendelsohn (Vice President EMEA at Facebook) to Caitlin Moran (The Times columnist and best-selling author) and Dr. Hannah Fry (Academic and Author), we had the chance to listen to so many inspiring speeches that will – for sure – change our approach too to the industry and to products and services development.

The future in the market research industry

It was also discussed how Market Research will change in the following years: from artificial intelligence to big data, social media and new tools. It will probably become faster, more fluid and flexible. In this scenario, we will keep doing what we did up to now: providing a powerful and fast tool to let researcher do their job at their best.
We want to thank everyone we had the pleasure to meet. We can’t wait to put all the inspirations we “stole” from Impact to work in future IdSurvey development!

If you’re interested, check the market research report on IMPACT 2017.

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