Market Research software

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The Market Research Software popular among professionals

IdSurvey is a market research software designed to create and manage surveys for market research and data collection. It’s really flexible and allows you to choose the best strategy for business planning and new launch of products and services. In fact, the collected data are immediately available for the creation of statistics and reports. Design in depth interviews with IdSurvey advanced market research tools and collect primary information for your business. This is one of the many reasons why IdSurvey is the market research software that big or small businesses prefer to use.

A market research platform for any need

With the IdSurvey you can manage market research online, by phone and offline, for the most diverse purposes:

Market and clients segmentation

Product development and pricing policies

Brand positioning

Forecasting models

Concept Test

Economics and finance research

Buying habits

Monitoring the market trends

Customer behavior

Monitoring the market trends

Advertising tests

Marketing Research surveys

Customer satisfaction

Political polls

Feedback from potential customers

Choose the survey type that best suits your market research

With IdSurvey you can choose the most suitable methodology for your market research surveys, from the distribution of the questionnaire to data collection, simply by activating the software modules with a click:

CATI Software

Telephone interviews.

CAWI Software

Online surveys.

CAPI Software

Face-to-face surveys.

Discover IdSurvey

The most powerful survey software, loved by professionals.

Advanced Market Research Tools

IdSurvey is equipped with advanced market research tools that combine simplicity with the power of the engine. So you have endless possibilities while creating the questionnaire to conduct market research and gather information you need.


Create the questionnaire using both the intuitive GUI and IdCode. In fact, IdCode works in parallel with the GUI. So you will be able to use both at the same time, while quickly learning the syntax.


You can create endless variables to program dynamic rules or to simply collect further data. For example, variables can change the flow of the interview or be recalled using TextPiping.


FlowScript is a tool to create complex rules in no time. For example, create loops, generate variables or interact with other surveys or third-part instruments.


IdSurvey offers you many types of single, matrix and 3D matrix questions. You can start from the default ones or you can combine multiple answer options in a single question. Each question is automatically optimized by Smart Display that will perfectly adapt the layout to any device.


Ask all the questions that you want. There are no limitations to the number of questions and answers. Work with no difficulties regardless of the length and complexity of the questionnaire. Thanks to the ClientScript you can create brand new questions and customize the visualization by using CSS styles.

Mixed mode

The market research software by IdSurvey enables to distribute the survey in Mixed-mode thanks to the perfect integration between CATI, CAWI, and CAPI methodology. You can quickly reach your target market: distribute the survey to your agents or online, sending the link via email or sms or publishing it on a website or social media.


Amazing feedback from our customers around the world.
Simple, clear, updated in real time: design and share your reports and survey dashboards in a few clicks.

Real time survey results analysis

Check results and market research survey progress with dashboard and survey reports updated in real time. Analyze data by choosing themes and graphs, cross-check questions and variables. In addition, export the survey results in commonly used formats for research reports. For example, export in Excel, SPSS, Triple-S, CSV or TXT.

Data in real time

All the information on interviews and interviewers is available in real time.

Bivariate analisys

Cross-check two questions or variables to understand their relation.

Open-ended answers analysis

Recode the open-ended answers and easily analyze the data.

SPSS Label

Set a label for every question in order to export the SPSS label file.

Export data

Export data in the format that you prefer or export the entire Access format database.

Program the exports

Plan the automatic export of the data, every hour or whenever you want.

Give us your market research projects

Sometimes you need to delegate your projects in order to focus your energies on other initiatives. So the IdSurvey team will support you every step of the way.


Our team of experts will ensure the success of your projects. We will support you every step of the way by guiding you in the programming and configuration of the most complex market research surveys.


Our team of experts will train your team of researchers, supervisors and interviewers in order to meet the requirements of your company.


Our team will help you to get over any difficulty and to obtain better results.

Customization and integration

Our experts will help you by developing customizations, new features of the market research software, or integrations with external softwares and guaranteeing full operability.

Graphic interface of the survey design software IdSurvey which enables you to create custom telephone, online and offline surveys.


What is market research?

Market research is the process of gathering, analyzing, and interpreting information about a particular market, industry, or product/service in order to make informed business decisions. It involves collecting data on consumer behavior, trends, preferences, and needs, as well as information on competitors, pricing, and other market factors. Market research can be conducted through various methods such as surveys, focus groups, interviews, and data analysis. The insights gained from market research can help businesses identify new opportunities, understand their target audience better, and make strategic decisions to improve their products, services, and marketing efforts.

How to conduct market research?

To do a market research, you need to follow a step process. Let’s see what the most important steps are:

Define your research objectives: Clearly define what you want to achieve through your research. This will help you stay focused and make sure that your research is relevant to your business goals.

Identify your target audience: Determine the group of people you want to study or get information from. This could include customers, potential customers, or industry experts.

Determine your research methodology: Choose the research method that best suits your research objectives and target audience. Methods could include surveys, focus groups, interviews, or observational studies.

Create your research instrument: Develop the tools you'll use to collect your data, such as a questionnaire, discussion guide, or observation checklist.

Collect data: Implement your research methodology and collect data from your target audience with a data collection software, like IdSurvey.

Analyze data: Once you have collected data, analyze it to identify patterns, trends, and insights.

Draw conclusions and make recommendations: Based on your data analysis, draw conclusions about your research and make recommendations for your business. These could include changes to your marketing strategy, improvements to your products or services, or adjustments to your business practices.

Communicate findings: Share your research findings with stakeholders and others who can benefit from your insights.

By following these steps, you can conduct effective market research that provides valuable insights for your business.

Why is market research important?

Market research is important for several reasons:

Identifying customer needs: Market research helps businesses understand what their customers want and need, which enables them to create products and services that better meet those needs.

Assessing market potential: Market research allows businesses to evaluate the potential size of their target market, identify market trends, and assess the potential demand for their products or services.

Understanding competitors: Market research helps businesses understand who their competitors are, what they offer, and how they position themselves in the market. This enables businesses to differentiate themselves and create unique value propositions.

Making informed decisions: Market research provides businesses with the information they need to make informed decisions about product development, pricing, marketing strategies, and other key business decisions.

Reducing risk: Market research helps businesses minimize the risk of failure by identifying potential problems and opportunities early on. This enables businesses to adjust their strategies and make course corrections before investing significant resources.

Overall, market research provides businesses with valuable insights that can help them improve their products and services, better meet customer needs, and ultimately achieve greater success in the marketplace.

Knowledge base

Enter the knowledge base to discover all the solutions and strategies for setting up and designing questionnaires.

Guide and papers

IdSurvey has an online guide for all features of the software so you can easily discover all tools.

Help Desk support

Using your ticket area you can request technical assistance. One of our experts will answer you back shortly.