Market Research surveys.

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Market research survey software

The Market Research Software that professionals love

IdSurvey is a market research software designed to create and manage surveys for market research and data collection. It’s really flexible and allows you to choose the best strategy for business planning and new launch of products and services. In fact, the collected data are immediately available for the creation of statistics and reports. Design in depth interviews with IdSurvey advanced market research tools and collect primary information for your business. This is one of the many reasons why IdSurvey is the market research software that big or small businesses prefer to use.

A market research platform for any need

With the IdSurvey you can manage market research online, by phone and offline, for the most diverse purposes:

  • Marketing Research surveys.
  • Market and clients segmentation.
  • Product development and pricing policies.
  • Brand positioning.
  • Forecasting models.
  • Concept tests.
  • Buying habits.
  • Economics and finance research.
  • Customer behavior.
  • Monitoring the market trends.
  • Comparative benchmarks.
  • Advertising tests.
  • feedback from potential customers.
  • Customer satisfaction.
The interface of IdSurvey, professional software for demographic surveys and online polls

Choose the survey methodology that better fits with your market research.

With IdSurvey you can choose the most suitable methodology for your market research surveys, from the distribution of the questionnaire to data collection, simply by activating the software modules with a click:

CATI Software

Telephone interviews.

CAWI Software

Online surveys.

CAPI Software

Face-to-face surveys.

Discover IdSurvey

The most powerful survey software, loved by professionals.
Capterra Reviews 4,8/5
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra


Amazing feedback from our customers around the world.

Advanced Market Research Tools

IdSurvey is equipped with advanced market research tools that combine simplicity with the power of the engine. So you have endless possibilities while creating the questionnaire to conduct market research and gather information you need.


Create the questionnaire using both the intuitive GUI and IdCode. In fact, IdCode works in parallel with the GUI. So you will be able to use both at the same time, while quickly learning the syntax.


You can create endless variables to program dynamic rules or to simply collect further data. For example, variables can change the flow of the interview or be recalled using TextPiping.


FlowScript is a tool to create complex rules in no time. For example, create loops, generate variables or interact with other surveys or third-part instruments.


IdSurvey offers you many types of single, matrix and 3D matrix questions. You can start from the default ones or you can combine multiple answer options in a single question. Each question is automatically optimized by Smart Display that will perfectly adapt the layout to any device.


Ask all the questions that you want. There are no limitations to the number of questions and answers. Work with no difficulties regardless of the length and complexity of the questionnaire. Thanks to the ClientScript you can create brand new questions and customize the visualization by using CSS styles.

Mixed mode

The market research software by IdSurvey enables to distribute the survey in Mixed-mode thanks to the perfect integration between CATI, CAWI, and CAPI methodology. You can quickly reach your target market: distribute the survey to your agents or online, sending the link via email or sms or publishing it on a website or social media.

Simple, clear, updated in real time: design and share your reports and survey dashboards in a few clicks.

Real time survey results analysis

Check results and market research survey progress with dashboard and survey reports updated in real time. Analyze data by choosing themes and graphs, cross-check questions and variables. In addition, export the survey results in commonly used formats for research reports. For example, export in Excel, SPSS, Triple-S, CSV or TXT.

Data in real time

All the information on interviews and interviewers is available in real time.

Bivariate analisys

Cross-check two questions or variables to understand their relation.

Open-ended answers analysis

Recode the open-ended answers and easily analyze the data.

SPSS Label

Set a label for every question in order to export the SPSS label file.

Export data

Export data in the format that you prefer or export the entire Access format database.

Program the exports

Plan the automatic export of the data, every hour or whenever you want.

Give us your market research projects

Sometimes you need to delegate your projects in order to focus your energies on other initiatives. So the IdSurvey team will support you every step of the way.


Our team of experts will ensure the success of your projects. We will support you every step of the way by guiding you in the programming and configuration of the most complex market research surveys.


Our team of experts will train your team of researchers, supervisors and interviewers in order to meet the requirements of your company.


Our team will help you to get over any difficulty and to obtain better results.

Customization and integration

Our experts will help you by developing customizations, new features of the market research software, or integrations with external softwares and guaranteeing full operability.

Graphic interface of the survey design software IdSurvey which enables you to create custom telephone, online and offline surveys.

Ask for further information

Would you like to know more about our survey software? Please, fill out the contact form: we will answer you shortly. Our team will help you to customize IdSurvey for your project, according to your business needs.

Knowledge base

Enter the knowledge base to discover all the solutions and strategies for setting up and designing questionnaires.

Guide and papers

IdSurvey has an online guide for all features of the software so you can easily discover all tools.

Help Desk support 24/7

Using your ticket area you can request technical assistance. One of our experts will answer you back shortly.

Methodologies compared: advantages and disadvantages of data collection via telephone, web and on field. (CATI, CAWI and CAPI)


CATI methodology (Computer Assisted Telephone Interview) improved telephone interviewing process. In fact, a software automatically support and lead the interviewer during data collection. Thus, they see questions on the screen followed by possible answers. For this reason, it has several advantages:
  • high quality of collected data: you avoid any interviewer misinterpretation or incorrect question administering;
  • time reduction: automatic callback managed by the system. The interviewer can also directly insert the data with no use of paper;
  • more accuracy: being completely automated, there’s no room for mistakes or unclear compiling;
  • complete control on interviews progress: you can check in real time completed, incomplete and dropped interviews.


Web revolution has been crucial to market research evolution. This is particularly true for CAWI methodology (Computer Assisted Web Interviewing). Back in the days, with CAWI you could reach just around 20% of the population. So it was used just for limited purposes. Today, you reach wide and generic population (an entire country, a multinational corporation…). A link is sent to the respondents via email. They just follow the link to complete the questionnaire. Main characteristics of CAWI method are:
  • 1. the software autonomously send the emails and takes care of their following classification. Finished questionnaires are marked as complete.
  • 2. the respondent is invited via email and clicks on the link to answer the questionnaire. Obviously you need to have all email addresses of your respondents to carry on a CAWI survey.


CAPI method (Computer Assisted Personal Interview) is the tech evolution of Face to Face research. An interviewer collects the data in a face to face meeting with the respondent. Using a mobile device or PC even offline, the interviewer carry on the interview and send back the answers in real time. Data are immediately sent to the main server. CAPI is used a lot in Mystery Client research: mystery clients can discreetely complete their task in their smartphone or mobile device.

Observations on CATI CAWI CAPI Surveys

To sum up, we compared CATI CAWI CAPI Surveys. And each one of them represented a step forward for market research. Now it’s time for some observations on the actual effectiveness of these methodologies. CAWI methodology has several advantages but requires all respondents to have an email account and a basic knowledge of computers to correctly complete the questionnaire. CAPI methodology’s biggest quality is the real face to face interaction between respondent and interviewer. In contrast, the average number of completed interviews in a working day is usually lower than CATI. CATI methodology guarantees the benefits of the other two techniques above. Specifically, an heterogeneous target and the call agent that can help the respondent during the interview. But CATI is still the most expensive method because of higher costs linked to the call center, the interviewers and phone traffic.