Market Research surveys.







The Market Research Software that professionals love
A market research platform for any need
With the IdSurvey you can manage market research online, by phone and offline, for the most diverse purposes:
- Marketing Research surveys.
- Market and clients segmentation.
- Product development and pricing policies.
- Brand positioning.
- Forecasting models.
- Concept tests.
- Buying habits.
- Economics and finance research.
- Customer behavior.
- Monitoring the market trends.
- Comparative benchmarks.
- Advertising tests.
- feedback from potential customers.
- Customer satisfaction.

Choose the survey methodology that better fits with your market research.
CATI Software
Telephone interviews.
CAWI Software
Online surveys.
CAPI Software
Face-to-face surveys.





Testimonials




Advanced Market Research Tools

IDCODE
Create the questionnaire using both the intuitive GUI and IdCode. In fact, IdCode works in parallel with the GUI. So you will be able to use both at the same time, while quickly learning the syntax.

VARIABLES
You can create endless variables to program dynamic rules or to simply collect further data. For example, variables can change the flow of the interview or be recalled using TextPiping.

FLOWSCRIPT
FlowScript is a tool to create complex rules in no time. For example, create loops, generate variables or interact with other surveys or third-part instruments.
MORE THAN 50 TYPES OF QUESTIONS
IdSurvey offers you many types of single, matrix and 3D matrix questions. You can start from the default ones or you can combine multiple answer options in a single question. Each question is automatically optimized by Smart Display that will perfectly adapt the layout to any device.
UNLIMITED QUESTIONS AND ANSWERS
Ask all the questions that you want. There are no limitations to the number of questions and answers. Work with no difficulties regardless of the length and complexity of the questionnaire. Thanks to the ClientScript you can create brand new questions and customize the visualization by using CSS styles.
Mixed mode
The market research software by IdSurvey enables to distribute the survey in Mixed-mode thanks to the perfect integration between CATI, CAWI, and CAPI methodology. You can quickly reach your target market: distribute the survey to your agents or online, sending the link via email or sms or publishing it on a website or social media.

Real time survey results analysis
Data in real time
All the information on interviews and interviewers is available in real time.
Bivariate analisys
Cross-check two questions or variables to understand their relation.
Open-ended answers analysis
Recode the open-ended answers and easily analyze the data.
SPSS Label
Set a label for every question in order to export the SPSS label file.
Export data
Export data in the format that you prefer or export the entire Access format database.
Program the exports
Plan the automatic export of the data, every hour or whenever you want.
Give us your market research projects
Support
Our team of experts will ensure the success of your projects. We will support you every step of the way by guiding you in the programming and configuration of the most complex market research surveys.
Training
Our team of experts will train your team of researchers, supervisors and interviewers in order to meet the requirements of your company.
Counseling
Our team will help you to get over any difficulty and to obtain better results.
Customization and integration
Our experts will help you by developing customizations, new features of the market research software, or integrations with external softwares and guaranteeing full operability.

Ask for further information
Would you like to know more about our survey software? Please, fill out the contact form: we will answer you shortly. Our team will help you to customize IdSurvey for your project, according to your business needs.
Knowledge base
Enter the knowledge base to discover all the solutions and strategies for setting up and designing questionnaires.
Guide and papers
IdSurvey has an online guide for all features of the software so you can easily discover all tools.
Help Desk support 24/7
Using your ticket area you can request technical assistance. One of our experts will answer you back shortly.
Are you new to the Survey business?
Methodologies compared: advantages and disadvantages of data collection via telephone, web and on field. (CATI, CAWI and CAPI)
CATI
CATI methodology (Computer Assisted Telephone Interview) improved telephone interviewing process. In fact, a software automatically support and lead the interviewer during data collection. Thus, they see questions on the screen followed by possible answers. For this reason, it has several advantages:- high quality of collected data: you avoid any interviewer misinterpretation or incorrect question administering;
- time reduction: automatic callback managed by the system. The interviewer can also directly insert the data with no use of paper;
- more accuracy: being completely automated, there’s no room for mistakes or unclear compiling;
- complete control on interviews progress: you can check in real time completed, incomplete and dropped interviews.
CAWI
Web revolution has been crucial to market research evolution. This is particularly true for CAWI methodology (Computer Assisted Web Interviewing). Back in the days, with CAWI you could reach just around 20% of the population. So it was used just for limited purposes. Today, you reach wide and generic population (an entire country, a multinational corporation…). A link is sent to the respondents via email. They just follow the link to complete the questionnaire. Main characteristics of CAWI method are:- 1. the software autonomously send the emails and takes care of their following classification. Finished questionnaires are marked as complete.
- 2. the respondent is invited via email and clicks on the link to answer the questionnaire. Obviously you need to have all email addresses of your respondents to carry on a CAWI survey.