IdSurvey -Software CATI CAWI CAPI
Market research, from start-ups to research institutes.

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Market research survey software

The Market Research Software that professionals love

IdSurvey is a professional software to create and manage surveys for market research and data collection. It offers an incredible flexibility and allows you to choose the best strategy for every survey. The collected data are immediately available for the creation of statistics and reports. This is one of the many reasons why IdSurvey is the market research software that professionals prefer to use.

The Market Research Software that professionals love

IdSurvey is a professional software to create and manage surveys for market research and data collection. It offers an incredible flexibility and allows you to choose the best strategy for every survey. The collected data are immediately available for the creation of statistics and reports. This is one of the many reasons why IdSurvey is the market research software that professionals prefer to use.

Market research survey software

IdSurvey, a platform for endless applications:

  • Market research
  • Product development and pricing policies
  • Brand positioning
  • Concept tests
  • Economics and finance research
  • Academic research
  • Customer behavior
  • Monitoring the market trends
  • Advertising tests
  • Feedbacks
  • Customer satisfaction
  • Political and social research

…and much more!

Online marketing research tools
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More than 50 types of questions

IdSurvey offers you many types of single, matrix and 3D matrix questions. You can start from the default ones or you can combine multiple answer options in a single question. Each question is automatically optimized by Smart Display that will perfectly adapt the layout to any device.

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Unlimited questions and answers

Ask all the questions that you want. There are no limitations to the number of questions and answers. Work with no difficulties regardless of the length and complexity of the questionnaire. Thanks to the ClientScript you can create brand new questions and customize the visualization by using CSS styles.

Mixed mode

Distribute surveys in Mixed-mode thanks to the perfect integration between:
CATI – for telephone interviews
CAWI – for online questionnaires
CAPI – for face-to-face interviews
You can quickly reach your target market: distribute the survey to your agents or online, send the link via email or sms or post it on a website or social media.

Logics and Branching

IdSurvey offers an incredible system of rules and options in order to control every element of the questionnaire. You can set rules for each single answer and question. You can also create logics, formulas and complex rules.

Discover the main features of IdSurvey.
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Restrictions

Insert any type of rule to validate text or numerical answers.

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Answer limit

Set minimum and maximum answers for a question.

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Quotas

Set quotas to collect interviews of your statistical sample.

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Text Piping

Display an answer, a respondent information or a variable on screen.

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Piping

Use answers or contact fields to change interview flow.

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Random

Set random order on pages, sections, groups, questions or answers.

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Update contact

Automatically update a contact field according to one or more answers.

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Out of target

Set the out of target in answers that determine the screen out.

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Autocorrect

An answer can edit the value of a previous one.

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Client Script

Set CSS style of JavaScript code within a page.

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Groups and Sections

Group pages or questions to easily design complex questionnaires.

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Show or Hide

Display a question or answer just in specific conditions.

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Descriptive text

Insert a text to introduce a section or add extra instructions for the interviewer.

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Header

Insert an header in a page or group of questions.

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Control question

Set a control question to verify answers coherence.

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Optional answer

Decide if the question has a mandatory or optional answer.

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Not sequential

The page is displayed only if directly called by a skip condition.

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More questions in a page

Insert more questions in a page to make questionnaire compiling faster.

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WYSIWYG Editor

All text editors display content as during the real interview.

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Logic control

Check display conditions and skip syntax.

Advanced tools that professionals choose

The advanced tools of IdSurvey market research software combine the simplicity of the interface with the power of the engine. You have endless possibilities while creating the questionnaire, with no need of programming skills.

IDCODE

Create the questionnaire using the intuitive GUI and the fast IdCode, with no need to be a professional programmer. IdCode works in parallel with the GUI: you will be able to use both at the same time, while quickly learning the syntax.

VARIABLES

You can create endless variables to program dynamic rules or to simply collect further data. Variables can be used to change the flow of the interview or to be recalled using the TextPiping.

FLOWSCRIPT

FlowScript is a powerful tool to create complex rules in no time. You can use it to create loops, to generate or update a variable or to interact with other surveys or third-part instruments.

Results analysis

Monitor the progress of your market research surveys in real time. Analyze data by choosing themes and graphs, cross-check questions and variables and export the results for the statistic elaboration in the commonly used formats, such as Excel, SPSS, Triple-S, CSV or TXT.

Data in real time

All the information on interviews and interviewers is available in real time.

Bivariate analisys

Cross-check two questions or variables to understand their relation.

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Open-ended answers analysis

Recode the open-ended answers and easily analyze the data.

SPSS Label

Set a label for every question in order to export the SPSS label file.

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Export data

Export data in the format that you prefer or export the entire Access format database.

Program the exports

Plan the automatic export of the data, every hour or whenever you want.

Give us your projects

Sometimes you need to delegate your projects in order to focus your energies on other initiatives. The IdSurvey team will support you every step of the way. You can leave us the entire management of the market research project or you can ask for suggestions for your products and services.

  • Support
    We will support you every step of the way by guiding you throughout the development,programming and configuration of the most complex market research surveys.
  • Training
    Our experts will train your team of researchers and interviewers in order to meet the requirements of your company.
  • Counseling
    Do you need experts to manage complex market research projects or to teach you the best practices? Our team will help you out.
  • Customization and integration
    Our experts will help you by developing customizations or integrations with external softwares, guaranteeing full operability.
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Request further information

Our team will help you to customize IdSurvey for your project or for your entire business.
Find out more.

Testimonials

"When we first started using IdSurvey, we were amazed by the clean interface and ease of use of the system. IdSurvey provides us with robust sample management . Programing questionnaires has never been easier!"


Docking Institute of Public Affairs

"We found in IdSurvey the perfect partner for us. IdSurvey is the software that completely covers our company's needs in terms of data collection. You can choose from a variety of licenses that suit any kind of business, from the smallest to the largest."


Mednet Marketing Research Center

"The software combines an easy to use GUI with the possibility to write the questionnaire in code, this makes it fast and easy to create complex surveys. The software feels stable and the uptime on our hosted version has been 100% for us."


Enkatfabriken

"Great CATI software and excellent customer service - they provide you with customized training and technical assistance to make sure your projects are successful. They offer a fast turnaround to questions and their support team is amazing."


Public Health Institute

Knowledge base

Accedi alla knowledge base per conoscere le soluzioni e le strategie per la configurazione e costruzione dei questionari.

Guida e documentazione

IdSurvey dispone di una guida integrata per ogni singola funzione del software, così puoi facilmente scoprire tutte le funzioni.

Help Desk support 24/7

Grazie alla tua area ticket potrai richiedere assistenza 7g su 7, 24h/24. Uno dei nostri esperti ti risponderà in brevissimo tempo.