Survey Design.

Create a survey directly from your browser

No coding skills required.

Survey design software like IdSurvey allows you to easily design customized questionnaires and create a survey according to your needs, even if you don’t have any programming skills. If you want to create a survey, you have to simply open up your browser and choose from endless types of questions, such as rating, slider, and drag and drop. You can easily design even the most complex questionnaires by using all of IdSurvey’s advanced survey design tools, such as IdCode. That’s one of the many reasons why IdSurvey is the solution professionals love.
Graphic interface of the survey design software IdSurvey which enables you to create custom telephone, online and offline surveys.
Graphic interface of the survey design software IdSurvey.

Survey design software intuitive interface

Everything in a click.

IdSurvey allows you to set up questionnaires for telephone, web-based and face-to-face surveys. In addition, contextual menus allow the questionnaire logic to be set up quickly and intuitively. The survey design software displays the questionnaire as the real interview, so you can easily design it. You can add or edit texts, select survey questions, and add complex rules in just a few clicks.

Survey design with IdCode

All code strength, no programming skills needed.

Designing a good survey questionnaire with IdCode is fast and intuitive, and no programming skills are necessary. You can switch from GUI to IdCode at any time, allowing you to easily learn the syntax.
IdCode Survey design - All code capacity, no programming skills needed.
Survey design questions

Survey questions

Endless combinations, brilliant solutions.

Create a questionnaire and ask general questions or specific questions by choosing from more than 50 question types. Rating and slider questions will make your survey extremely enjoyable to answer, improving the response rate to the survey questions. IdSurvey also lets you ask respondents to take or upload a photo. With the drag & drop question feature, it’s super easy to order options by preference.

Single select

Select one only answer (Radio button)

Multiple choice

Select one or more answers (Checkbox).

Text

Insert short text answer (Input field)

Number

Insert whole or decimal numbers

Textarea

Insert answer longer than a sentence

Drop-down

Select one answer from the drop-down

Date

Select a date with the calendar

Slider

Move the pointer and pick a value

Comparative slider

Pick what and how much you prefer

Rating

Collect answers based on a rating

Like

Express a preference with like

Smile

Collect feedback in a fun way

Drag & Drop Ranking

Drag answers in a ranking

Autocomplete

Start typing and select your answer

Photo

Take a live photo also from the browser or upload an existing one

Upload file

Upload any type of file

Descriptive text


Insert customized text

Video

Record live videos from the browser or upload an existing one

Audio

​Record live audio from the browser or upload an existing one

Regex

Use any regular expression

Exclusive

If selected, it disables all other options

GPS

Save CAPI device location

Matrix

Use matrix questions with your preferred options

3D Matrix


Insert more answers in a single cell

Buttons

Show answer options as buttons

Carousel

Show questions inside a carouse

MaxDiff

Select the worst and best attribute

Signature

Ask for a signature during the interview

Single select

Select one only answer (Radio button)

Textarea

Insert answer longer than a sentence

Comparative slider

Pick what and how much you prefer

Drag & Drop Ranking

Drag answers in a ranking

Descriptive text


Insert customized text

Exclusive

If selected, it disables all other options

Buttons

Show answer options as buttons

Multiple choice

Select one or more answers (Checkbox).

Drop-down

Select one answer from the drop-down

Rating

Collect answers based on a rating

Autocomplete

Start typing and select your answer

Video

Record live videos from the browser or upload an existing one

GPS

Save CAPI device location

Carousel

Show questions inside a carouse

Text

Insert short text answer (Input field)

Date

Select a date with the calendar

Like

Express a preference with like

Photo

Take a live photo also from the browser or upload an existing one

Audio

​Record live audio from the browser or upload an existing one

Matrix

Use matrix questions with your preferred options

MaxDiff

Select the worst and best attribute

Number

Insert whole or decimal numbers

Slider

Move the pointer and pick a value

Smile

Collect feedback in a fun way

Upload file

Upload any type of file

Regex

Use any regular expression

3D Matrix


Insert more answers in a single cell

Signature

Ask for a signature during the interview

Logic and Branching

Full control on questionnaire flow.

The best question for each respondent.Control your questionnaire flow with logic and branching tools. Logic conditions allow you to hide pages, questions, or answer choices, according to different parameters. With IdSurvey powerful tools you can easily design questionnaires that fit any of your respondents.
Logic and Branching - Full control on questionnaire flow.

Complete control, endless possibilities.

For each element of the questionnaire you can specify parameters and settings that allow you to have maximum control thanks to the numerous tools for creating the survey.

Condition

Collect quality data: decide if to display it according to previous answers or respondent’s personal information.

Skip

Manage interview-flow settings with simple or complex skip logic.

Piping

Use text piping to display an answer or data or use it to design your logic conditions.

Quota

Set quotas for any respondent’s characteristics, and collect only the interviews you need.

Random

Display answers, questions, or pages in random order using IdSurvey's powerful random engine.

Script

Customize the verifications, graphics, and functions of any questionnaire item by using ClientScript and its endless options.

Tools for complete control.

For all survey questions and answers you can set customized parameters. Discover IdSurvey main features.

Restrictions

Insert any type of rule to validate text or numerical answers

Answer limit


Set minimum and maximum answers for a question

Update contact

Automatically update a contact field according to one or more answers

Out of target

Set the out of target in answers that determine the screen out

Autocorrect

An answer can edit the value of a previous one

Client Script

Set CSS style of JavaScript code within a page

Alert

Add alerts on questions with a customized text

Show or Hide

Display a question or answer just in specific conditions

Loop

Create all kinds of loops, static or dynamic to repeat sections of the questionnaire.

Encode questions

Encode or assign a score to answers setting all kinds of rules.

Unlimited conditions

Create rules of any complexity with logic conditions and functions.

Optional answer

Decide if the question has a mandatory or optional answer

Not sequential

The page is displayed only if directly called by a skip condition

More questions in a page

Insert more questions in a page to make questionnaire compiling faster

Logic control

Check display conditions and skip syntax.

Easy integrations

Add variables in the interview URL to easily integrate IdSurvey with third-party tools.

Restrictions

Insert any type of rule to validate text or numerical answers

Autocorrect

An answer can edit the value of a previous one

Loop

Create all kinds of loops, static or dynamic to repeat sections of the questionnaire.

Not sequential

The page is displayed only if directly called by a skip condition

Answer limit


Set minimum and maximum answers for a question

Client Script

Set CSS style of JavaScript code within a page

Encode questions

Encode or assign a score to answers setting all kinds of rules.

More questions in a page

Insert more questions in a page to make questionnaire compiling faster

Update contact

Automatically update a contact field according to one or more answers

Alert

Add alerts on questions with a customized text

Unlimited conditions

Create rules of any complexity with logic conditions and functions.

Logic control

Check display conditions and skip syntax.

Out of target

Set the out of target in answers that determine the screen out

Show or Hide

Display a question or answer just in specific conditions

Optional answer

Decide if the question has a mandatory or optional answer

Easy integrations

Add variables in the interview URL to easily integrate IdSurvey with third-party tools.

Survey design Random - Random doesn’t mean chaos.

Random

Random doesn’t mean chaos.

IdSurvey random engine displays any item of the questionnaire in random order. So you can randomize pages, questions, rows, and much more. Also, you can create groups of items and enable random on their sub-items. Moreover, with the advanced random option, our survey design software lets you create endless complex combinations for reliable survey results.

Multilingual questionnaires

Ask good questions in the right language.

Create multilingual questionnaires by simply importing the Excel files with translations. IdSurvey will automatically display the interview in the browser language of the respondent. You can also use the language to display or hide questions or change the flow of the questionnaire. This tool will improve the quality of your survey research.
Graphic interface for the creation of multilingual questionnaire with the IdSurvey software

Features

Create multilingual questionnaires in a simple and intuitive way!

Language identification

IdSurvey will automatically display the questionnaire according to the browser language of the contact.

Default language

Choose the survey language used by IdSurvey by default if the user’s language is not in the translations available.

Language switch

The user can decide to change to his target language by clicking on the main menu of the questionnaire.

Pre-set language

Pre-set the user’s language in the “Language” field of the contact.

Export Excel

Export translation with Excel files and share them with your translators to improve your translation process.

Import Excel

Import translations with Excel files. You can import all the translations, a single language or the missing revisions only.

Excel columns identification

IdSurvey will identify the columns of the Excel file of your translators and automatically associate them to the corresponding language.

Identify missing translations

You can export and import only the parts of the questionnaire that have not been translated yet.

Manage editings

Export and import only the parts of the questionnaire that you need to revise if the main language was edited.

All the alphabets of the world

IdSurvey supports special alphabets, characters and languages such as Russian, Japanese, Chinese, etc to cover all target audience.

Language editing

You can edit translations from the Excel file or by using the IdCode of the questionnaire.

Logics

Customize the flow and the logics of the questionnaire according to the language used by the user.

Use one link only

Share a single survey link. IdSurvey will automatically display the questionnaire in the language of the respondent.

Available for any module

Not only CAWI. Create multilingual surveys also for CATI and CAPI. Distribute the contacts according to the languages spoken by the interviewers.

One db

Thanks to multilingual surveys you can collect, export and analyze data in one single questionnaire for accurate results.

Language identification

IdSurvey will automatically display the questionnaire according to the browser language of the contact.

Pre-set language

Pre-set the user’s language in the “Language” field of the contact.

Excel columns identification

IdSurvey will identify the columns of the Excel file of your translators and automatically associate them to the corresponding language.

All the alphabets of the world

IdSurvey supports special alphabets, characters and languages such as Russian, Japanese, Chinese, etc to cover all target audience.

Use one link only

Share a single survey link. IdSurvey will automatically display the questionnaire in the language of the respondent.

Default language

Choose the survey language used by IdSurvey by default if the user’s language is not in the translations available.

Export Excel

Export translation with Excel files and share them with your translators to improve your translation process.

Identify missing translations

You can export and import only the parts of the questionnaire that have not been translated yet.

Language editing

You can edit translations from the Excel file or by using the IdCode of the questionnaire.

Available for any module

Not only CAWI. Create multilingual surveys also for CATI and CAPI. Distribute the contacts according to the languages spoken by the interviewers.

Language switch

The user can decide to change to his target language by clicking on the main menu of the questionnaire.

Import Excel

Import translations with Excel files. You can import all the translations, a single language or the missing revisions only.

Manage editings

Export and import only the parts of the questionnaire that you need to revise if the main language was edited.

Logics

Customize the flow and the logics of the questionnaire according to the language used by the user.

One db

Thanks to multilingual surveys you can collect, export and analyze data in one single questionnaire for accurate results.

Survey Test Mode

With test mode you can simulate the real survey to train interviewers or test any part of the questionnaire, without concern over your data. By opening the interview in test mode, you can quickly complete the survey skipping to the questions you want to check. When you’re ready to start the data collection, you set the survey in live mode with just one click.
When you disable test mode, the data are reset and survey is ready to be distributed. Test data are not saved that means you can put the survey offline and in Test Mode every time you want.

Print the questionnaire

Clear on the screen, immediate on paper.

You can easily check your text by printing the questionnaire. Also, you can print logic conditions and options so you check questions logic and flow. With the immediacy of a printout, reviewing the questionnaire with your team or copywriter is a super-easy task.
Print the questionnaire - Clear on the screen, immediate on paper.
Capterra Reviews 4,8/5
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra

Testimonials

Amazing feedback from our customers around the world.

Knowledge base

Enter the knowledge base to discover all the solutions and strategies for setting up and designing questionnaires.

Guide and papers

IdSurvey has an online guide for all features of the software so you can easily discover all tools.

Help Desk support 24/7

Using your ticket area you can request technical assistance. One of our experts will answer you back shortly.

Methodologies compared: advantages and disadvantages of data collection via telephone, web and on field. (CATI, CAWI and CAPI)

CATI

CATI methodology (Computer Assisted Telephone Interview) improved telephone interviewing process. In fact, a software automatically support and lead the interviewer during data collection. Thus, they see questions on the screen followed by possible answers. For this reason, it has several advantages:
  • high quality of collected data: you avoid any interviewer misinterpretation or incorrect question administering;
  • time reduction: automatic callback managed by the system. The interviewer can also directly insert the data with no use of paper;
  • more accuracy: being completely automated, there’s no room for mistakes or unclear compiling;
  • complete control on interviews progress: you can check in real time completed, incomplete and dropped interviews.

CAWI

Web revolution has been crucial to market research evolution. This is particularly true for CAWI methodology (Computer Assisted Web Interviewing). Back in the days, with CAWI you could reach just around 20% of the population. So it was used just for limited purposes. Today, you reach wide and generic population (an entire country, a multinational corporation…). A link is sent to the respondents via email. They just follow the link to complete the questionnaire. Main characteristics of CAWI method are:
  • 1. the software autonomously send the emails and takes care of their following classification. Finished questionnaires are marked as complete.
  • 2. the respondent is invited via email and clicks on the link to answer the questionnaire. Obviously you need to have all email addresses of your respondents to carry on a CAWI survey.

CAPI

CAPI method (Computer Assisted Personal Interview) is the tech evolution of Face to Face research. An interviewer collects the data in a face to face meeting with the respondent. Using a mobile device or PC even offline, the interviewer carry on the interview and send back the answers in real time. Data are immediately sent to the main server. CAPI is used a lot in Mystery Client research: mystery clients can discreetely complete their task in their smartphone or mobile device.

Observations on CATI CAWI CAPI Surveys

To sum up, we compared CATI CAWI CAPI Surveys. And each one of them represented a step forward for market research. Now it’s time for some observations on the actual effectiveness of these methodologies. CAWI methodology has several advantages but requires all respondents to have an email account and a basic knowledge of computers to correctly complete the questionnaire. CAPI methodology’s biggest quality is the real face to face interaction between respondent and interviewer. In contrast, the average number of completed interviews in a working day is usually lower than CATI. CATI methodology guarantees the benefits of the other two techniques above. Specifically, an heterogeneous target and the call agent that can help the respondent during the interview. But CATI is still the most expensive method because of higher costs linked to the call center, the interviewers and phone traffic.