All IdSurvey power mixed with code speed.

The one and only survey scripting in real time.

With IdCode you can quickly create or edit the questionnaire using code. The syntax is extremely easy and no programming skill is required. You can switch in any moment from IdCode to GUI or use both at the same time.

Simple syntax

IdCode has a surprisingly easy syntax and doesn’t require any programming experience. There’s no need of tags so you can write your questionnaire as you would on Word or other text editors. With intellisense writing conditions and skips is super easy too.

Real time

IdCode runs parallel to GUI so you can use both with no need to turn down any benefit. If you don’t know syntax of a specific function or question, you can use the graphic interface and then check how it’s coded in IdCode.

What you can do with IdCode? Everything.


Immediately find a previous question with intellisense. Start typing part of the code or text and choose from those suggested.

Search, find and replace

Take advantage of these simple tools to search or replace text in the questionnaire with no need of external tools.


Program with IdCode in fullscreen for a better control on the entire questionnaire, no distractions.

Auto tag

IdCode automatically identifies and highlights with different colors codes, logic conditions and any other IdSurvey function with no need to write tags.

Complete questionnaire

Display the code of the single page you’re working on or the entire questionnaire. You can easily duplicate and edit multiple pages or sections of the questionnaire.

Auto re-code

IdCode automatically optimizes code in the most compact structure. Questionnaire code is always flawless and easy to understand.

Ask for further information

Would you like to know more about our survey software? Please, fill out the contact form: we will answer you shortly. Our team will help you to customize IdSurvey for your project, according to your business needs.

Knowledge base

Enter the knowledge base to discover all the solutions and strategies for setting up and designing questionnaires.

Guide and papers

IdSurvey has an online guide for all features of the software so you can easily discover all tools.

Help Desk support 24/7

Using your ticket area you can request technical assistance. One of our experts will answer you back shortly.

Methodologies compared: advantages and disadvantages of data collection via telephone, web and on field. (CATI, CAWI and CAPI)


CATI methodology (Computer Assisted Telephone Interview) improved telephone interviewing process. In fact, a software automatically support and lead the interviewer during data collection. Thus, they see questions on the screen followed by possible answers. For this reason, it has several advantages:
  • high quality of collected data: you avoid any interviewer misinterpretation or incorrect question administering;
  • time reduction: automatic callback managed by the system. The interviewer can also directly insert the data with no use of paper;
  • more accuracy: being completely automated, there’s no room for mistakes or unclear compiling;
  • complete control on interviews progress: you can check in real time completed, incomplete and dropped interviews.


Web revolution has been crucial to market research evolution. This is particularly true for CAWI methodology (Computer Assisted Web Interviewing). Back in the days, with CAWI you could reach just around 20% of the population. So it was used just for limited purposes. Today, you reach wide and generic population (an entire country, a multinational corporation…). A link is sent to the respondents via email. They just follow the link to complete the questionnaire. Main characteristics of CAWI method are:
  • 1. the software autonomously send the emails and takes care of their following classification. Finished questionnaires are marked as complete.
  • 2. the respondent is invited via email and clicks on the link to answer the questionnaire. Obviously you need to have all email addresses of your respondents to carry on a CAWI survey.


CAPI method (Computer Assisted Personal Interview) is the tech evolution of Face to Face research. An interviewer collects the data in a face to face meeting with the respondent. Using a mobile device or PC even offline, the interviewer carry on the interview and send back the answers in real time. Data are immediately sent to the main server. CAPI is used a lot in Mystery Client research: mystery clients can discreetely complete their task in their smartphone or mobile device.

Observations on CATI CAWI CAPI Surveys

To sum up, we compared CATI CAWI CAPI Surveys. And each one of them represented a step forward for market research. Now it’s time for some observations on the actual effectiveness of these methodologies. CAWI methodology has several advantages but requires all respondents to have an email account and a basic knowledge of computers to correctly complete the questionnaire. CAPI methodology’s biggest quality is the real face to face interaction between respondent and interviewer. In contrast, the average number of completed interviews in a working day is usually lower than CATI. CATI methodology guarantees the benefits of the other two techniques above. Specifically, an heterogeneous target and the call agent that can help the respondent during the interview. But CATI is still the most expensive method because of higher costs linked to the call center, the interviewers and phone traffic.