Social research

Social research with IdSurvey

Unlock the full potential of IdSurvey survey software to optimize your social research. Use all the social research methods available in the platform and take your work to another level. Interview different socio-economic groups and find out what their views are on a wide variety of topics.
Opinions Remarkable Research
McNair unlimited research

Social survey research with IdSurvey

Social research is a tool used by institutes and social researchers to understand people and societies in order to design customized products and services or to confirm theories on various issues, including poverty, sanitation, illiteracy, crime, prostitution, unemployment, and so on. IdSurvey is a comprehensive social research platform that offers advanced tools for professionals to collect and analyze data. With full integration of modules and features, IdSurvey provides social researchers worldwide with a powerful insight platform that can meet even the most sophisticated research needs. For more than 20 years, IdSurvey has been a robust and flexible software that supports the most complex programming and needs.

raccolta dati online

All social research methods at your disposal

IdSurvey is an omni channel software that can offer multiple data collection methodologies, allowing easy switching between modes within a single platform. Regardless of whether you want to measure public opinion on a particular issue through an online social survey research or interview people from different demographics face-to-face, IdSurvey offers the support you need to get the data you want quickly and easily.

Comprehensive social analysis and research

The social research tools offered by IdSurvey allow you to cover any type of questionnaire, whether you are dealing with sample surveys, longitudinal surveys, or cross-sectional surveys. The software provides over 50 question types to build standardized, bias-free questionnaires. In addition, with integrated quota management on all methodologies, you can keep track of the different sample units covered by your social survey research ensuring a reliable and representative result.

Graphic interface of the survey design software IdSurvey which enables you to create custom telephone, online and offline surveys.

Discover IdSurvey

The most powerful survey software, loved by professionals.
Simple, clear, updated in real time: design and share your reports and survey dashboards in a few clicks.

Smart tools for any social researcher

Take advantage of all the features and functionality made available by IdSurvey for your social research:

Closed questions.

IdSurvey offers several variations of closed questions: multiple selection, single, matrix, rating, and more.

Open questions.

Choose from text, numeric, or text block answers. Insert limits or controls to verify content at interview stage.

Post-coding of open-ended questions.

Recodes answers in both bulk and manual form for easier data analysis.

Question logic.

Use display conditions and skips to provide a personalized experience for each respondent and a logical flow of questions.

Control alerts.

Set rules to check responses during interview and display alerts if there are errors or inconsistencies.


Use the quotas management tool to set up your sample dimensions with different layering criteria.

Test mode.

Questionnaire testing is a key step in social research. With test mode, you can check that your questionnaire is working as it should.

Mixed mode.

Choose the social research method best suited for your project: telephone (CATI), web-based (CAWI) or face-to-face (CAPI). You can also combine multiple modes in one survey, increasing your reach.


The supervision of agents' work is crucial to ensure data quality. Use the real-time CATI supervisor dashboard, activity statistics, and interview recording for professional quality control.

Capterra Reviews 4,8/5
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra


Amazing feedback from our customers around the world.

The answer to all your needs

Census surveys.

Gather information on demographic composition, economic status, education, health, and other social indicators with IdSurvey, a multichannel platform for social research. Reach the population with telephone, web or in-person surveys.

Longitudinal surveys.

Create multiple waves of the same survey with the click of a button and detect individual and collective changes over time related to a given area, collecting data that will enable you to understand complex social phenomena.

Cross-sectional surveys.

Collect information from a representative sample of individuals at a specific time in history. Analyze the data to get a general overview of the phenomenon under study and identify differences among groups of individuals.

Discover IdSurvey

The most powerful survey software, loved by professionals.


What is social research?

Social research is a process of systematically investigating social phenomena, including the behavior, attitudes, beliefs, and interactions of individuals, groups, and societies. It is a scientific method of collecting and analyzing data to understand human behavior and social relationships. The purpose of social research is to answer research questions or hypotheses, develop and test theories, and contribute to knowledge in the social sciences. Social research can be conducted using a variety of methods, including surveys, experiments, observations, and analysis of existing data. The findings of social research are used by policymakers, practitioners, and researchers to inform decisions and to solve social problems.

Why is social research important?

Social research is important for several reasons:

It contributes to our understanding of human behavior and social relationships: Social research helps us to understand how individuals and groups behave, think, and interact with each other. This understanding can inform policies, programs, and interventions aimed at improving social well-being.

It informs decision-making: Social research provides evidence-based information to policymakers, practitioners, and researchers that can help guide decision-making and solve social problems. For example, research on the effectiveness of different educational interventions can inform decisions about educational policy and funding.

It helps identify social problems and their causes: Social research can help identify social problems and their underlying causes, such as poverty, inequality, and discrimination. This understanding can inform policies and programs aimed at addressing these problems.

It improves the quality of programs and interventions: Social research can be used to evaluate the effectiveness of programs and interventions aimed at improving social well-being. This evaluation can help identify areas for improvement and ensure that resources are being used effectively.

It supports the development of theories: Social research helps to develop and test theories about human behavior and social relationships. These theories can be used to guide future research and inform policies and programs aimed at improving social well-being.

Overall, social research is essential for developing a deeper understanding of social issues and for informing policies and programs aimed at improving social well-being.

How to conduct social research?

Social research can be conducted using a variety of methods, depending on the research question, the available resources, and the target population. However, there are some general steps that can be followed when conducting social research:

Identify the research question: The first step in social research is to identify a research question that can be answered using empirical data. The research question should be clear, specific, and relevant to the field of study.

Conduct a literature review: Before conducting original research, it is important to review the existing literature on the topic. This can help identify gaps in knowledge, inform the research design, and provide a theoretical framework for the study.

Choose a research design: Depending on the research question, different research designs can be used, including surveys, experiments, observations, and analysis of existing data. The research design should be chosen based on the research question, the target population, and the available resources.

Collect data: Data can be collected using various methods, such as surveys, interviews, focus groups, and observations. The data collection method should be chosen based on the research question and the target population.

Analyze data: After data collection, the data should be analyzed using appropriate statistical and analytical methods. The data analysis should be guided by the research question and the research design.

Interpret results: The results of the data analysis should be interpreted in light of the research question and the theoretical framework. The results should be presented in a clear and concise manner.

Draw conclusions and make recommendations: The conclusions of the study should be drawn based on the results and the theoretical framework. The study should end with recommendations for future research and for policy and practice.

Overall, social research requires careful planning, attention to detail, and rigorous data analysis. By following these steps, researchers can conduct high-quality research that contributes to knowledge in the field of social sciences.

What type of surveys can I use in social research?

There are several types of surveys that can be used in social research. Here are some of the most common types:

Cross-sectional surveys: Cross-sectional surveys are conducted at a single point in time and collect data from a sample of individuals or groups. They are useful for exploring relationships between variables and understanding the characteristics of a population.

Longitudinal surveys: Longitudinal surveys collect data from the same individuals or groups over a period of time, allowing researchers to track changes and identify trends in behavior, attitudes, and beliefs.

Panel surveys: Panel surveys are a type of longitudinal survey in which the same sample of individuals or groups is surveyed at multiple points in time. This allows researchers to study changes within individuals or groups over time.

Online surveys: Online surveys are conducted over the internet, often using email or social media to reach participants. They can be cost-effective and convenient for both researchers and participants.

Telephone surveys: Telephone surveys involve calling participants and conducting surveys over the phone. They can be useful for reaching a large and diverse sample, but may be less effective at eliciting detailed responses.

In-person surveys: Face-to-face surveys involve surveying participants face-to-face, either in a public space or at a specific location. They can be useful for obtaining more detailed responses and building rapport with participants, but can be time-consuming and expensive.

Overall, the type of survey used will depend on the research question, the target population, and the available resources. Each type of survey has its own strengths and weaknesses, and researchers should carefully consider the advantages and disadvantages of each option when designing a survey for social research.

Knowledge base

Enter the knowledge base to discover all the solutions and strategies for setting up and designing questionnaires.

Guide and papers

IdSurvey has an online guide for all features of the software so you can easily discover all tools.

Help Desk support

Using your ticket area you can request technical assistance. One of our experts will answer you back shortly.