Design better surveys

Mystery shopping is the methodology used to measure sales quality and improve customer service. A pretend customer (the mystery shopper) has to verify if the store or brand complied with certain standards. The experience of the final customer is replicated to evaluate...

A survey invitation email has the benefit of reaching a wide list of contacts with one click. The success of this communication depends on how many recipients click on the survey invitation. According to recent studies, the average response rate to survey email...

Customer Profiling → Knowing → Communicating It takes all sorts to make a world goes a well-known saying. Truth or not, people who are involved in marketing (especially market research) should always bear in mind the importance of customer profiling. Why? Easy:...

Good visual impact, target on focus, good questions and good flow: designing an effective questionnaire depends on a lot of different factors and the error is just around the corner. Designing a good questionnaire means collecting higher quality survey data. The...

The importance of understanding the advantages and disadvantages of a phone survey When you need to s market research, one of your first crucial decisions will be which type of methodology to use. You can choose between web-based or face to face surveys, but...

A Web survey (CAWI - Computer Assisted Web Interview) is part of a methodology based on a questionnaire provided to the respondent with a link, in a panel, or a website. It’s considered the most economical way to collect survey data, because you don't need...

A phone survey is a research methodology where an interviewer administers a questionnaire to the respondent during a phone call reading it on a computer. CATI is the acronym of Computer Assisted Telephone Interviewing. The questionnaire is not just an interview...

Why programming a questionnaire is such a difficult task?Answers may be various but let’s try to sum them up in what we think it’s the complete definition of its purpose. The survey questionnaire is the tool that allows communication between the three main players of...