The integration of Artificial Intelligence (AI) into market research and data collection has moved beyond mere conceptual experimentation. Today, we face a structured methodological and
From static questions to AI-powered surveys that listen For years, surveys have been fstatic research tools. Over time, survey methodology has evolved with increasingly sophisticated
Knowing how to run market research today involves more than just picking the right questions—it’s about building a streamlined, high-speed, and foolproof process. Many projects
In the world of data, there is an endless debate: is it better to rely on numbers or on words? For those working in survey
Artificial intelligence (AI) is revolutionizing the survey and market research sector, introducing advanced tools at every stage of the process. These innovations promise greater efficiency,
In recent years, the debate on synthetic data, synthetic personas and digital twins has taken on a central role in the world of market research.
An event dedicated to innovation in market research On November 19th, 2025, we participated as a sponsor at the Market Research Forum, hosted in the
Artificial Intelligence (AI) is redefining the world of market research faster than any other technological innovation. While the Internet took over 15 years to become
In recent years, artificial intelligence has made its way into the world of market research. It automates complex operations and speeds up analysis, but it
In surveys, alongside closed-ended response options, there is often the “Other, please specify” field, designed to give participants the opportunity to add a personal choice.
