Design better surveys

Dynamic text (or Text Piping) can help you designing more effective surveys and getting better results with a specific word or phrase. Are you curious to know how? Find it out in this article. What is a dynamic text? Let’s imagine that Coca-Cola wants to use a survey...

There are two schools of thought on market research: those who consider quantitative market research valid and those who consider it outdated. Some quantitative market research techniques are about to fail without a doubt. That’s because consumers have deeply changed...

Randomization is a very well known technique that can increase data quality in research and limit falsification. Let’s see how it works. Everybody knows that high quality data depends on how and when you make questions. Respondent’s attention varies during the...

Measuring your customers satisfaction is crucial for any company to acquire new customers and keep old ones.How can I measure customer satisfaction? One of the most effective strategies is administering a customer satisfaction survey.Let’s see which benefits your...

When you’re designing your questionnaire it’s important to be familiar with your survey target audience. We know, it’s almost impossible to personally know your entire target market in the web era. So, here’s the challenge: designing the best questionnaire for your...

Mystery shopping is the methodology used to measure sales quality and improve customer service. A pretend customer (the mystery shopper) has to verify if the store or brand complied with certain standards. The experience of the final customer is replicated to evaluate...

A survey invitation email has the benefit of reaching a wide list of contacts with one click. The success of this communication depends on how many recipients click on the survey invitation. According to recent studies, the average response rate to survey email...

Customer Profiling → Knowing → Communicating It takes all sorts to make a world goes a well-known saying. Truth or not, people who are involved in marketing (especially market research) should always bear in mind the importance of customer profiling. Why? Easy:...

Good visual impact, target on focus, good questions and good flow: designing an effective questionnaire depends on a lot of different factors and the error is just around the corner. Designing a good questionnaire means collecting higher quality survey data. The...