Online surveys today are one of the fastest and most effective tools for collecting and analyzing data. Online survey software has revolutionized the way businesses and researchers collect data, offering a quick and cost-effective solution for gaining insights.

With online surveys you can check customer and employee satisfaction, measure the liking of a new product, predict voting intentions, conduct online market surveys, and much more.

Thanks to the massive presence of the Internet in our daily lives, online surveys are one of the most effective data collection methods. 

How to create a web survey with an online survey software?

Let’s start with the basics. To create a survey online, you need to equip yourself with an online survey software to create and distribute your survey on the Internet, based on the the CAWI methodology.

A web survey in 3 phases

A web survey consists mainly of 3 steps:

  1. Design the survey: at this stage, you will add questions and answer options to your project. You need to be careful about the type and number of questions you add. A questionnaire that is too long may discourage responding and increase the dropout rate of your survey. Conversely, a questionnaire that is too short may not be sufficient to gather the information needed for your analysis.
  2. Distribution of the questionnaire: once you have finished the script, you should distribute it to your audience so that respondents can answer the questions you have designed by clicking on the link, The distribution can be anonymous if you do not know your respondents in advance or authenticated if you already have the list of people to invite.
  3. Data analysis: at the end of the collection, your data will be ready for analysis. Depending on the tool you have selected, you will be able to download the raw data or see the results of your questionnaire online. For example, idSurvey offers both downloading data in six different formats and viewing reports and statistics online. IdSurvey offers the download of data in six different formats and the online consultation of reports and statistics.

How do I reach my audience with an online survey software?

With professional online survey software on the market today as IdSurvey, it is possible to reach a wide and diverse audience through online questionnaires that can be accessed through a link.

These links can be distributed to your sample by various methods.

If you have a list of contacts to invite, you can send an email or text message containing the survey link. In this case, the distribution can be traced, so you can monitor the progress of your survey and send reminders – if necessary.

Alternatively, you can share the link on social media, post the link or QR code on a website, or use a panel provider. In the latter scenario, you will decide when to close the survey and end data collection.

In either case, the respondent will immediately access the survey by clicking on the link, and their answers will be saved in real-time in your platform’s database.

Why Choose Professional Online Survey Software?

Your choice of online survey software can influence the final result of your research. Depending on the tool you use, you may or may not benefit from some key features:

  • All-in-one: Your work will be easier if you have software that allows you to cover all stages of a survey in the same space. Look for a tool that allows you to create the questionnaire, distribute the link, and analyze the data in a single interface (such as IdSurvey).
  • Comprehensive Customization: Users can tailor every aspect of their surveys, from the layout and branding to the types of questions and response options. This level of customization not only enhances the respondent’s experience but also strengthens brand identity, increasing engagement and response rates.
  • No limitation: some online survey software often has limitations to its use (especially the free ones): limitations in the number of questions, limitations in the number of responses, limitations in customizing the layout, or limitations in data analysis. Having a professional and flexible tool means collecting reliable and valuable data. Don’t be fooled by the word “free”: quality has its price!

  • Make a good impression: when creating a survey online, the eye wants its share. Some tools do not allow you to customize either logo or template of your questionnaire. As trivial as it may seem, presenting yourself well to the respondent can be very helpful in getting a higher response rate.
  • Mobile friendly: did you know that nearly 70 percent of the population accesses the Internet via mobile devices only? It is most important that your online questionnaires be responsive, that is, able to graphically adapt to the device with which they are opened. Spoiler: not all survey software guarantees this.
  • Analyze all data: the ultimate goal of your survey is to analyze the data and use it profitably for your business. Some software only allows you to download the raw data in certain formats or only to view the aggregated data online. Instead, you must be able to follow in real time the results you are collecting, but also to download all the responses collected for more technical and detailed analysis.
  • Advanced Data Security: With rising concerns over data privacy, online survey software ensure top-tier security protocols to protect sensitive information. SSL encryption and GDPR compliance are standard, providing peace of mind for both survey administrators and respondents.

Online Survey Software: FAQ

What makes online survey software superior to traditional methods?

Online survey tools eliminate the need for paper, reducing both costs and environmental impact. They also streamline data collection and analysis, providing quicker and more accurate results.

Can online survey software handle complex research designs?

Yes, platforms like IdSurvey support sophisticated research designs with features like branching logic, conditional questions, and multilingual support, accommodating complex survey structures effortlessly.

How do these platforms ensure respondent privacy?

Online survey software adhere to strict privacy standards. Features like anonymous surveys and secure data handling practices ensure that respondent information is protected throughout the entire survey process.