Client success stories: AEC case study
AEC – the first testimonial of our Client Success Stories – was commissioned by Logan City Council with a Research Project for the ‘Active Logan Participation Study’. To complete this project AEC decided to use IdSurvey software. We pride ourselves with our customers success and we’re happy to tell our clients’ success story.
“This is one of the first surveys we did using IdSurvey. Also, one which was in-fact scripted by IdWeb team since it required extensive code scripting. On Thursday 9 June 2016, the Logan City Council was awarded the Parks & Leisure Australia (QLD) Award of Excellence for this same research.
This is a great recognition of AEC’s hard work and ingenuity in developing research methodologies which are innovative and original and achieve objectives.
Logan City Council commissioned the research to assess sport, recreation and physical activity participation levels across residents in the City.“
Customer success story: AEC case study
AEC utilized a custom-made approach and expanded the methodology to include a mixed-mode survey approach to cater to the diverse demographic profile of the Logan City Council thanks to IdSurvey possibilities.
The first approach was to use IdSurvey telephone module as well as face-to-face and online modules to ensure a representative sampling of the population and to ensure results were statistically valid.
To program our questionnaire we opted for the IdWeb scripting service. IdWeb scripting team took care of our survey developing for us advanced customized functionalities and being sure our survey was working as we wanted to.
Then, the next step was to further validate the quantitative survey results by undertaking in-depth consultations.
Eventually, we went one step further and ensured AEC’s approach was carefully crafted for comparative analysis with pre-existing national studies.
The findings of the ‘Active Logan Participation Study’ provides the Council with critical insight into the levels and drivers for participation in sport, recreation and physical activity by Logan residents. The innovative and award winning ‘Active Logan Participation Study’ is a key component in informing Council with its development of a long‐term vision ‐ being the Active Logan Strategy.
Priya Narsey – Market Research Consultant at AeC – (https://www.aecgroupltd.com)
photo by Steve Swenson
Council research project on physical activity wins nomination for national award
Logan City Council’s Sports, Leisure and Facilities Branch has been nominated as a finalist in the National 2016 Parks and Leisure Australia Awards after receiving the Queensland Award of Excellence for Research Project for the ‘Active Logan Participation Study’.