Survey design

Survey design software for professional data collection

Survey design: create your project directly from your browser

No coding skills required

Survey design software plays a pivotal role in simplifying the process of creating questionnaires, and IdSurvey is an exceptional example of such software. With IdSurvey, anyone, regardless of their programming skills, can effortlessly design questionnaires that align with their specific needs. The software offers a user-friendly interface that can be accessed through a web browser, making it convenient and easily accessible to users.
With its wide range of question types and advanced survey design tools, such as IdCode, IdSurvey enables professionals to create even the most complex questionnaires efficiently.
The software streamlines the survey design process, allowing users to create highly customized and professional-looking questionnaires. The intuitive interface and comprehensive features of IdSurvey make it a preferred choice among professionals.

Graphic interface of the survey design software IdSurvey which enables you to create custom telephone, online and offline surveys.
Graphic interface of the survey design software IdSurvey.

Survey design tools wrapped in intuitive interface

Everything in a click

IdSurvey offers a versatile platform to create questionnaires for various survey modes, including telephone, web-based, and face-to-face surveys. This flexibility allows users to adapt their surveys to different projects, ensuring seamless integration with their preferred surveying approach. With a simple and intuitive interface, IdSurvey empowers users to efficiently configure the questionnaire according to their requirements, saving time and effort. The survey design software provides a visual representation of the questionnaire (WYSIWYG), allowing users to have a comprehensive overview and a better understanding of how the final questionnaire will be presented to respondents. In just a few clicks, users can add or edit texts, select survey questions, and incorporate complex rules. IdSurvey’s streamlined survey design process empowers users to efficiently create questionnaires without extensive technical knowledge.

Survey design questions

Endless combinations, brilliant solutions

Create a questionnaire with the survey design tools offered by IdSurvey and ask anything you want by choosing from more than 50 question types. Rating and slider questions will make your survey extremely enjoyable to answer, improving response rate to the survey questions. The survey design software also lets you ask respondents to take or upload a photo, a video, audio, or file. Easily order options by preference with the drag & drop question. Choose among standard questions, matrix and 3D matrix.
Survey design questions

Single select

Select one only answer (Radio button)

Multiple choice

Select one or more answers (Checkbox).

Text

Insert short text answer (Input field)

Number

Insert whole or decimal numbers

Textarea

Insert answer longer than a sentence

Drop-down

Select one answer from the drop-down

Date

Select a date with the calendar

Slider

Move the pointer and pick a value

Comparative slider

Pick what and how much you prefer

Rating

Collect answers based on a rating

Like

Express a preference with like

Smile

Collect feedback in a fun way

Drag & Drop Ranking

Drag answers in a ranking

Autocomplete

Start typing and select your answer

Photo

Take a live photo also from the browser or upload an existing one

Upload file

Upload any type of file

Descriptive text


Insert customized text

Video

Record live videos from the browser or upload an existing one

Audio

​Record live audio from the browser or upload an existing one

Regex

Use any regular expression

Exclusive

If selected, it disables all other options

GPS

Save CAPI device location

Matrix

Use matrix questions with your preferred options

3D Matrix


Insert more answers in a single cell

Buttons

Show answer options as buttons

Carousel

Show questions inside a carouse

MaxDiff

Select the worst and best attribute

Signature

Ask for a signature during the interview

Single select

Select one only answer (Radio button)

Textarea

Insert answer longer than a sentence

Comparative slider

Pick what and how much you prefer

Drag & Drop Ranking

Drag answers in a ranking

Descriptive text


Insert customized text

Exclusive

If selected, it disables all other options

Buttons

Show answer options as buttons

Multiple choice

Select one or more answers (Checkbox).

Drop-down

Select one answer from the drop-down

Rating

Collect answers based on a rating

Autocomplete

Start typing and select your answer

Video

Record live videos from the browser or upload an existing one

GPS

Save CAPI device location

Carousel

Show questions inside a carouse

Text

Insert short text answer (Input field)

Date

Select a date with the calendar

Like

Express a preference with like

Photo

Take a live photo also from the browser or upload an existing one

Audio

​Record live audio from the browser or upload an existing one

Matrix

Use matrix questions with your preferred options

MaxDiff

Select the worst and best attribute

Number

Insert whole or decimal numbers

Slider

Move the pointer and pick a value

Smile

Collect feedback in a fun way

Upload file

Upload any type of file

Regex

Use any regular expression

3D Matrix


Insert more answers in a single cell

Signature

Ask for a signature during the interview

Survey design: Logic and Branching

Full control on questionnaire flow with the survey design software

IdSurvey offers powerful logic and branching tools that give users full control over the flow of their questionnaires. These tools allow for the implementation of logic conditions, enabling the hiding of pages, questions, or answer options based on various rules. This flexibility ensures that the survey experience is tailored to each individual respondent, ensuring the accuracy and relevance of the data you collect. With the survey design software, users can effortlessly design questionnaires that adapt to the unique needs of their respondents, creating a seamless and personalized survey journey.
Logic and Branching - Full control on questionnaire flow.

Complete control, endless possibilities

For each element of the questionnaire you can specify parameters and settings that allow you to have maximum control thanks to the numerous survey design tools available in IdSurvey.

Display

Collect quality data: decide if to display it according to previous answers or respondent’s personal information.

Skip

Manage interview-flow settings with simple or complex skip logic.

Piping

Use text piping to display an answer or data or use it to design your logic conditions.

Quota

Set quotas for any respondent’s characteristics, and collect only the interviews you need.

Random

Display answers, questions, or pages in random order using IdSurvey's powerful random engine.

Script

Customize the verifications, graphics, and functions of any questionnaire item by using ClientScript and its endless options.

Tools for complete control.

For all survey questions and answers you can set customized parameters. Discover IdSurvey main features.

Restrictions

Insert any type of rule to validate text or numerical answers

Answer limit


Set minimum and maximum answers for a question

Update contact

Automatically update a contact field according to one or more answers

Out of target

Set the out of target in answers that determine the screen out

Autocorrect

An answer can edit the value of a previous one

Client Script

Set CSS style of JavaScript code within a page

Alert

Add alerts on questions with a customized text

Show or Hide

Display a question or answer just in specific conditions

Loop

Create all kinds of loops, static or dynamic to repeat sections of the questionnaire.

Encode questions

Encode or assign a score to answers setting all kinds of rules.

Unlimited conditions

Create rules of any complexity with logic conditions and functions.

Optional answer

Decide if the question has a mandatory or optional answer

Not sequential

The page is displayed only if directly called by a skip condition

More questions in a page

Insert more questions in a page to make questionnaire compiling faster

Logic control

Check display conditions and skip syntax.

Easy integrations

Add variables in the interview URL to easily integrate IdSurvey with third-party tools.

Restrictions

Insert any type of rule to validate text or numerical answers

Autocorrect

An answer can edit the value of a previous one

Loop

Create all kinds of loops, static or dynamic to repeat sections of the questionnaire.

Not sequential

The page is displayed only if directly called by a skip condition

Answer limit


Set minimum and maximum answers for a question

Client Script

Set CSS style of JavaScript code within a page

Encode questions

Encode or assign a score to answers setting all kinds of rules.

More questions in a page

Insert more questions in a page to make questionnaire compiling faster

Update contact

Automatically update a contact field according to one or more answers

Alert

Add alerts on questions with a customized text

Unlimited conditions

Create rules of any complexity with logic conditions and functions.

Logic control

Check display conditions and skip syntax.

Out of target

Set the out of target in answers that determine the screen out

Show or Hide

Display a question or answer just in specific conditions

Optional answer

Decide if the question has a mandatory or optional answer

Easy integrations

Add variables in the interview URL to easily integrate IdSurvey with third-party tools.

Survey design Random - Random doesn’t mean chaos.

Random

Random doesn’t mean chaos

IdSurvey random engine displays any item of the questionnaire in random order. So you can randomize pages, questions, rows, and much more. Also, you can create groups of items and enable randomization on their sub-items. Moreover, with the advanced random option, the survey design software lets you create endless complex combinations for reliable survey results.
IdCode Survey design - All code capacity, no programming skills needed.

Survey design with IdCode

All code strength, no programming skills needed

Designing a good survey questionnaire with IdCode is not only fast and intuitive but also accessible to users without any programming skills. The survey software provides a seamless transition from the graphical user interface (GUI) to IdCode, enabling users to switch between the two modes effortlessly. Users can learn and adapt to IdCode’s syntax at their own pace, ensuring a smooth and efficient survey design experience.
The syntax of IdCode is designed to be user-friendly, making it easy for users to grasp and utilize, even without prior programming experience.
With IdCode, users can unlock the software’s potential and design surveys that meet their specific research needs with ease and efficiency.

Multilingual questionnaires

Ask good questions in the right language

Create multilingual questionnaires by simply importing the Excel files with the translations in the survey design software. IdSurvey will automatically display the interview in the language of the respondent’s browser. You can also use the language to display or hide questions or change the flow of the questionnaire. This tool will improve the quality of your survey research allowing the respondents to answer the survey in the language they prefer.
Graphic interface for the creation of multilingual questionnaire with the IdSurvey software

Features

Create multilingual questionnaires in a simple and intuitive way!

Language identification

IdSurvey will automatically display the questionnaire according to the browser language of the contact.

Default language

Choose the survey language used by IdSurvey by default if the user’s language is not in the translations available.

Language switch

The user can decide to change to his target language by clicking on the main menu of the questionnaire.

Pre-set language

Pre-set the user’s language in the “Language” field of the contact.

Export Excel

Export translation with Excel files and share them with your translators to improve your translation process.

Import Excel

Import translations with Excel files. You can import all the translations, a single language or the missing revisions only.

Excel columns identification

IdSurvey will identify the columns of the Excel file of your translators and automatically associate them to the corresponding language.

Identify missing translations

You can export and import only the parts of the questionnaire that have not been translated yet.

Manage editings

Export and import only the parts of the questionnaire that you need to revise if the main language was edited.

All the alphabets of the world

IdSurvey supports special alphabets, characters and languages such as Russian, Japanese, Chinese, etc to cover all target audience.

Language editing

You can edit translations from the Excel file or by using the IdCode of the questionnaire.

Logics

Customize the flow and the logics of the questionnaire according to the language used by the user.

Use one link only

Share a single survey link. IdSurvey will automatically display the questionnaire in the language of the respondent.

Available for any module

Not only CAWI. Create multilingual surveys also for CATI and CAPI. Distribute the contacts according to the languages spoken by the interviewers.

One db

Thanks to multilingual surveys you can collect, export and analyze data in one single questionnaire for accurate results.

Language identification

IdSurvey will automatically display the questionnaire according to the browser language of the contact.

Pre-set language

Pre-set the user’s language in the “Language” field of the contact.

Excel columns identification

IdSurvey will identify the columns of the Excel file of your translators and automatically associate them to the corresponding language.

All the alphabets of the world

IdSurvey supports special alphabets, characters and languages such as Russian, Japanese, Chinese, etc to cover all target audience.

Use one link only

Share a single survey link. IdSurvey will automatically display the questionnaire in the language of the respondent.

Default language

Choose the survey language used by IdSurvey by default if the user’s language is not in the translations available.

Export Excel

Export translation with Excel files and share them with your translators to improve your translation process.

Identify missing translations

You can export and import only the parts of the questionnaire that have not been translated yet.

Language editing

You can edit translations from the Excel file or by using the IdCode of the questionnaire.

Available for any module

Not only CAWI. Create multilingual surveys also for CATI and CAPI. Distribute the contacts according to the languages spoken by the interviewers.

Language switch

The user can decide to change to his target language by clicking on the main menu of the questionnaire.

Import Excel

Import translations with Excel files. You can import all the translations, a single language or the missing revisions only.

Manage editings

Export and import only the parts of the questionnaire that you need to revise if the main language was edited.

Logics

Customize the flow and the logics of the questionnaire according to the language used by the user.

One db

Thanks to multilingual surveys you can collect, export and analyze data in one single questionnaire for accurate results.

Survey Design: Test Mode

With test mode you can simulate the real survey to train interviewers or test any part of the questionnaire, without concern over your final data. By opening the interview in test mode, you can quickly complete the survey skipping to the questions you want to check. When you’re ready to start the data collection, you set the survey in live mode with just one click and the survey design software automatically starts saving the data in the final database.
When you disable test mode, the data are reset and survey is ready to be distributed. Test data are not saved that means you can put the survey offline and in Test Mode every time you want.

Print the questionnaire

Clear on the screen, immediate on paper

You can easily check your texts by printing the questionnaire from the survey software. Also, you can print logic conditions and options so you check questions logic and flow. With the immediacy of a printout, reviewing the questionnaire with your team or copywriter is an easy task to complete! 

Print the questionnaire - Clear on the screen, immediate on paper.
Capterra Reviews 4,8/5
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra
Recensioni IdSurvey - Capterra

Testimonials

Amazing feedback from our customers around the world.

Survey design: FAQ

What is survey design?

Survey design refers to the process of creating a questionnaire to gather data from a targeted group of respondents. It involves carefully crafting the structure, format, and content of the survey to ensure that it effectively captures the desired information. Survey design encompasses various aspects, including selecting appropriate question types, organizing the sequence of questions, implementing logical flow, and considering the overall survey experience for respondents. A well-designed survey is crucial for collecting accurate and reliable data that can be analyzed to gain useful insights about the target audience.

What is survey design software?

Survey design software is a specialized tool that facilitates the creation and customization of questionnaires for surveys. It provides a user-friendly interface that allows users to design surveys according to their specific needs and research goals. Survey design software typically offers a wide range of question types, logic and branching capabilities, multilingual management, quotas management, and other advanced features to optimize the survey design process. It eliminates the need for programming skills, enabling users to easily create professional-looking surveys that capture the desired information from respondents. The most professional survey design tools cover multiple methodologies like telephone, online and offline.

How to design a good survey?

Designing a good survey involves several key aspects to keep in mind:

  • Clearly define the research goals and target audience to ensure the survey aligns with the desired outcomes.
  • Craft concise and unbiased survey questions that are relevant to the objectives. Use a variety of question types to gather different types of data.
  • Organize the survey in a logical and coherent flow, keeping it user-friendly and engaging.
  • Incorporate proper response scales and offer an option for open-ended feedback.
  • Pretest the survey with a small sample to identify and address any issues before administering it to the larger audience.

Knowledge base

Enter the knowledge base to discover all the solutions and strategies for setting up and designing questionnaires.

Guide and papers

IdSurvey has an online guide for all features of the software so you can easily discover all tools.

Help Desk support

Using your ticket area you can request technical assistance. One of our experts will answer you back shortly.