Research world

Dynamic text (or Text Piping) can help you designing more effective surveys and getting better results with a specific word or phrase. Are you curious to

There are two schools of thought on market research: those who consider quantitative market research valid and those who consider it outdated. Some quantitative market

Randomization is a very well known technique that can increase data quality in research and limit falsification. Let’s see how it works. Everybody knows that high

Measuring your customers satisfaction is crucial for any company to acquire new customers and keep old ones. How can I measure customer satisfaction? One of

When you’re designing your questionnaire it’s important to be familiar with your survey target audience. We know, it’s almost impossible to personally know your entire target

Mystery shopping is the methodology used to measure sales quality and improve customer service. A pretend customer (the mystery shopper) has to verify if the store

A survey invitation email has the benefit of reaching a wide list of contacts with one click. The success of this communication depends on how many

Customer Profiling → Knowing → Communicating It takes all sorts to make a world goes a well-known saying. Truth or not, people who are involved

Good visual impact, target on focus, good questions and good flow: designing an effective questionnaire depends on a lot of different factors and the error

Why programming a questionnaire is such a difficult task? Answers may be various but let’s try to sum them up in what we think it’s