An event dedicated to innovation in market research
On November 19th, 2025, we participated as a sponsor at the Market Research Forum, hosted in the prestigious Milano Monte Rosa 91 venue. The event, organized by Assirm, once again proved to be a key meeting point for market research professionals, offering a rich agenda of presentations, discussions, and insights focused on innovation.
A valuable opportunity to meet and exchange with the research community
The day was an important opportunity for us to connect with numerous industry experts. In addition to meeting many of our valued clients — always essential in sharing feedback and future perspectives — we engaged with professionals from research institutes, companies, and tech organizations specializing in market intelligence.
Dialogue was one of the pillars of the event. Through presentations, networking sessions, and thematic deep dives, the Forum provided a space for cross-pollination between ideas, methodologies, and experiences.
AI as the central theme of the 2025 edition
It is no surprise that the common thread throughout the day was the impact of artificial intelligence on the world of market research.
From turning conversations into actionable insights, to the exploration of generational trends, to advanced analytical and automation solutions, technology was at the heart of nearly every presentation.
Within this context, IdSurvey’s new AI-powered features drew considerable attention. Visitors to our booth had the chance to discover:
• Automatic coding of open-ended responses, which transforms large volumes of text into structured categories, significantly reducing the time and cost of analysis.
• Automatic insight generation, a feature that provides intelligent interpretation of results — even in real time — accelerating the decision-making process.
These innovations were very well received, with attendees recognizing their practical value in improving efficiency and enhancing the depth of research analysis.
Presentations and key content from the event
The Market Research Forum offered an extensive and up-to-date overview of the most relevant topics in the industry. Among the most appreciated contributions were:
• Retail Voices: how to turn conversations into actionable insights
• New perspectives in research by Eumetra
• Social listening, reputation, and content analysis presented by The Fool
• Shelf test methodologies introduced by FFIND
• Toluna’s solutions for more agile research
• Generational shifts and the trends reshaping the world of services
• Ipsos’ insights on market transformation
• SWG’s research on the role of young consumers
Looking ahead
Our participation in the 2025 Market Research Forum reaffirms IdSurvey’s commitment to engaging with the research community and delivering tangible innovation to the institutes and businesses that work daily with increasingly complex data.
We returned from Milano Monte Rosa 91 with new ideas, fresh inspiration, and an even stronger awareness that AI is — now more than ever — a strategic ally for research professionals.
And we are ready to continue developing solutions that make every survey project faster, smarter, and more powerful.
