Randomization: increasing data quality in research

Randomization: increasing data quality in research

All posts Research world News Stories Randomization: increasing data quality in research Randomization is a very well known technique that can increase data quality in research and limit falsification. Let’s see how it works. Everybody knows that high quality data...
Customer Satisfaction: an effective questionnaire

Customer Satisfaction: an effective questionnaire

All posts Research world News Stories Customer Satisfaction: an effective questionnaire Measuring your customers satisfaction is crucial for any company to acquire new customers and keep old ones.How can I measure customer satisfaction? One of the most effective...
What are Mystery Shopping surveys?

What are Mystery Shopping surveys?

All posts Research world News Stories What are Mystery Shopping surveys? Mystery shopping is the methodology used to measure sales quality and improve customer service. A pretend customer (the mystery shopper) has to verify if the store or brand complied with certain...