What are Mystery Shopping surveys?

What are Mystery Shopping surveys?

All posts Research world News Stories What are Mystery Shopping surveys? Mystery shopping is the methodology used to measure sales quality and improve customer service. A pretend customer (the mystery shopper) has to verify if the store or brand complied with certain...
A good questionnaire: do’s and don’ts

A good questionnaire: do’s and don’ts

All posts Research world News Stories A good questionnaire: do’s and don’ts Good visual impact, target on focus, good questions and good flow: designing an effective questionnaire depends on a lot of different factors and the error is just around the corner. Designing...
Research Methods: web survey (CAWI)

Research Methods: web survey (CAWI)

All posts Research world News Stories Research Methods: web survey (CAWI) A Web survey (CAWI – Computer Assisted Web Interview) is part of a methodology based on a questionnaire provided to the respondent with a link, in a panel, or a website. It’s considered...