Choose a comprehensive interview management software for your next survey project Conducting a research survey is a complex process that doesn’t begin and end with administering the interview. In addition to the in-depth work that goes into creating relevant and...
Conducting a CATI survey is simple when you have the right tool If you are a researcher working in product marketing or academia, you may already be familiar with the basics of how to conduct a CATI survey. Computer-assisted telephone interviewing is a popular and...
The best survey software includes a variety of features that you need for top-notch data gathering When trying to decide which software to use for your market research project, you may be feeling overwhelmed by the wide variety of choices available. Understanding the...
How to write an effective survey questionnaire? Every word counts to get higher customer satisfaction. A lot of people write as they think: they’re convinced that this is a great strategy to engage users and not to scare respondents with technical terms. This...
Web revolution has drastically changed market research increases the number of options compared to previous methodologies. Technology has caused several (and significant) modifications to survey techniques. In this post, we analyze the advantages and disadvantages of...
“Mobile first!” Up until a few years ago, any software was designed first for PC and then adapted to smartphones and tablets. But this method hid more than a pitfall for two main reasons: the smartphone screen is much smaller than PC and the only input device is…the...
Something we know about paid surveys: if a reward is envisaged, people are more willing to answer a survey. A lot of times survey takers are not motivated to join a survey just for its utility: when the interviewee doesn’t feel his opinion matters, an incentive may be...
We think there's a common and underestimated error that can compromise your survey data. When filling a questionnaire, it’s not rare to find “don’t know” as a possible answer option. In this article, we analyze the “don’t know” issue with pros and cons. Let’s start...
How can you motivate your respondents to complete a research survey? In today’s research, there’s a lot of tricks to reach the goal. Did you know that your survey layout can influence the success of your project? Using company logos and progress bar are two strategies...
Data collection techniques have been a part of business strategies for decades. As noted in a 2019 Business.com article, surveys are still “one of the best tools for doing market research.” According to Designli’s Keith Shields, surveys allow a business to “gather the...