How to write an effective survey questionnaire? Every word counts to get higher customer satisfaction. A lot of people write as they think: they’re convinced that this is a great strategy to engage users and not to scare respondents with technical terms. This...
Web revolution has drastically changed market research increases the number of options compared to previous methodologies. Technology has caused several (and significant) modifications to survey techniques. In this post, we analyze the advantages and disadvantages of...
“Mobile first!” Up until a few years ago, any software was designed first for PC and then adapted to smartphones and tablets. But this method hid more than a pitfall for two main reasons: the smartphone screen is much smaller than PC and the only input device is…the...
Something we know about paid surveys: if a reward is envisaged, people are more willing to answer a survey. A lot of times survey takers are not motivated to join a survey just for its utility: when the interviewee doesn’t feel his opinion matters, an incentive may be...
We think there's a common and underestimated error that can compromise your survey data. When filling a questionnaire, it’s not rare to find “don’t know” as a possible answer option. In this article, we analyze the “don’t know” issue with pros and cons. Let’s start...
How can you motivate your respondents to complete a research survey? In today’s research, there’s a lot of tricks to reach the goal. Did you know that your survey layout can influence the success of your project? Using company logos and progress bar are two strategies...
Data collection techniques have been a part of business strategies for decades. As noted in a 2019 Business.com article, surveys are still “one of the best tools for doing market research.” According to Designli’s Keith Shields, surveys allow a business to “gather the...
Creating your survey can be easy and convenient with these solutions. For researchers, survey management solutions are abundant. Deciding on the right type of survey software can seem overwhelming, especially given all the choices available. However, certain types of...
Follow these pointers in making a research questionnaire that gets the results you want When it comes to gathering data to create actionable goals, creating an effective survey questionnaire is the first important step. There’s more to making a research questionnaire...
With a CAWI survey, you can easily gather data using a versatile and responsive tool If you need to conduct a research survey, whether for an academic project or for gathering data about clients, you need to choose the methodology first. A versatile and responsive way...