What are Mystery Shopping surveys?

What are Mystery Shopping surveys?

All posts Research world News Stories What are Mystery Shopping surveys? Mystery shopping is the methodology used to measure sales quality and improve customer service. A pretend customer (the mystery shopper) has to verify if the store or brand complied with certain...
Survey methods: Phone survey – CATI

Survey methods: Phone survey – CATI

All posts Research world News Stories Survey methods: Phone survey – CATI A phone survey is a research methodology where an interviewer administers a questionnaire to the respondent during a phone call reading it on a computer. CATI is the acronym of Computer...