by Mauro Ronci | Jan 7, 2021 | Research world
All posts Research world News Stories Matrix questions: 4 rules (+1) to make them effective Matrix questions are commonly used in market research especially on web questionnaires. Why are these question types so popular? Because they’re easy to implement and data...
by Staff | Jan 7, 2021 | Research world
All posts Research world News Stories Mixed-mode surveys: 4 reasons to use it Ask better questions, take advantage of the right methodologies, use more effective techniques for your target. These are just some of the many reasons that make the difference in market...
by Mauro Ronci | Dec 21, 2020 | Research world
All posts Research world News Stories Brand loyalty survey: how and why Why brand loyalty survey? Because increasing customers’ loyalty to a brand is the real deal for any entrepreneur today. In this article, we talked about customer satisfaction. But we want to...
by Mauro Ronci | Nov 11, 2020 | Research world
All posts Research world News Stories 4 reasons to use dynamic text in your surveys Dynamic text (or Text Piping) can help you designing more effective surveys and getting better results with a specific word or phrase. Are you curious to know how? Find it out in this...
by Staff | Oct 29, 2020 | News
All posts Research world News Stories IdSurvey 8 event and news IdSurvey 8 is online! Watch the video and discover all the news. Custom alerts It allows you to insert controls on any page of the questionnaire and warn the respondent with a personalized text. Show as...
by Mauro Ronci | Oct 16, 2020 | Research world
All posts Research world News Stories Quantitative market research: still effective? There are two schools of thought on market research: those who consider quantitative market research valid and those who consider it outdated. Some quantitative market research...
by Admin | Sep 23, 2020 | Research world
All posts Research world News Stories Randomization: increasing data quality in research Randomization is a very well known technique that can increase data quality in research and limit falsification. Let’s see how it works. Everybody knows that high quality data...
by Admin | Sep 3, 2020 | Research world
All posts Research world News Stories Customer Satisfaction: an effective questionnaire Measuring your customers satisfaction is crucial for any company to acquire new customers and keep old ones.How can I measure customer satisfaction? One of the most effective...
by Maddalena Mariani | Jul 20, 2020 | Research world
All posts Research world News Stories How important is it to know your survey target audience? When you’re designing your questionnaire it’s important to be familiar with your survey target audience. We know, it’s almost impossible to personally know your entire...
by Maddalena Mariani | Jul 1, 2020 | Research world
All posts Research world News Stories What are Mystery Shopping surveys? Mystery shopping is the methodology used to measure sales quality and improve customer service. A pretend customer (the mystery shopper) has to verify if the store or brand complied with certain...